KBH | Case Study Page 5
KBH On-Train Media Showcase
Page 5
And the results were enduring ...
In 2008, KBH exited the taxi advertising business to focus on the now profitable train advertising business
All 12 Train Operating Companies with services into London from the South East now belong to KBH's advertising network
The panel estate has doubled in size since 2005 to 50,000 facings
KBH is currently weathering the economic storm well, with revenues in 2009 up by 17% yr-on-yr in a market that is down -24%
Introduction
Task
Solution
Results
Today
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